Anyone who’s trying to recruit tech talent these days will attest that it’s far from being a walk in the park. And by the looks of it, it’s not going to get any easier soon. The demand for tech talent is projected to further increase by a significant 12% in the coming year.
The Business Transformation Network recently hosted an event on ‘Strategic Talent Acquisition in the Digital Age: An HRD's Perspective’ in partnership with VONQ. VONQ offers smart recruitment marketing solutions to help recruiters target the right talent.
The conversation was varied, touching on a wide variety of points around the following questions:
What is strategic Talent Acquisition in a digital age and how is it different?
According to a Gartner Customer 360 Summit, 86% of HR professionals agree that recruitment is becoming a lot like marketing.
The recruitment marketing mix, as we know it today, comprises of Employee referral programs, Sourcing, Recruitment agencies and Recruitment marketing. The latter – Recruitment Marketing – goes beyond simply finding the right talent for your current job opening. Instead, it also focuses on activating your employer brand to help you target qualified candidates, faster and for less.