Trust

One of the biggest challenges every leader faces today (to different degrees and depending on the growth stage of their business) is to pivot, morph or transform, their organisation into one that is digitally coherent, viable and on a growth trajectory. Clearly, this is not a small task because every business is surfing an unprecedented wave of disruption, and many are struggling to adjust.

If the goal is to become a more adaptive organisation, then developing a better learning culture, with trust as its foundation, is a must.

A sense of belonging is experienced when an individual feels deeply accepted in their environment. To feel you truly belong means you have no doubt or insecurity about your position within a group. You trust you are valued as you are, you know you will be included and you feel secure in your community. 

Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.

There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.