Using a football parable to build bridges and understanding
Digital transformation may sound easy, but it’s not. Especially when, there are so many different understandings of this buzzword around the world.
Of course, it’s a journey which will change with the technologies you adopt and bring into the people, processes, and culture associated with your company. Before understanding this buzzword, it is important to know what a Digital Transformation is not.
Many organisations misunderstand digital transformation.
We never cease to be amazed by how many mid-large organisations we engage with that do not have effective tools and processes in place to forecast, plan, measure and report work. Yet these same companies expect their managers to drive improvements, to continue increasing revenue and profitability.
Every leader has a strategy. They might not call it a strategy; it might not be clearly articulated and thought through; it might even be a bad strategy. But somewhere they have in mind what they want to achieve, why they want to achieve it, and how they hope to achieve it.