Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.
There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.
By Vincent Belliveau, Chief International Officer at Cornerstone
TREVOR DEARING, EMEA DIRECTOR OF TECHNOLOGY & PRODUCT MARKETING
Microsegmentation is more than a buzzword.
If you successfully implement a microsegmentation project, then you will reduce your attack surface, contain breaches, limit damage from attacks, achieve regulatory compliance, and set the stage for deeper security strategies like Zero Trust.
Today, we’ve discussed with Mike Urbanovich, Head of testing department at a1qa, how to set up a solid test automation strategy.
Mike is responsible for high-level team coordination, projects management, accounts management, and coaching. With 9 years of experience in quality assurance, he supports the range of projects for the Fortune 500 list clients representing diverse industries and coordinates a big team of technical and non-technical specialists.
The success of productivity in working from home and the infrastructure put in place to support it have opened up new possibilities to diversify the workforce and be much more inclusive in hiring. One study suggests that in the UK alone, there are 3.8 million people previously unable to work full time in an office who could be brought into the workplace under different scenarios.
When engagement is a key component of a company’s approach to success, it can deliver high value to business and people-related objectives—from financial performance—to greater employee happiness, productivity, retention, and more. Understanding what drives employee engagement—and how to measure it effectively—helps organizations identify and meet their employees’ needs at work.
Read on to learn about the benefits of employee engagement, what drives engagement, and how leaders can measure and improve employee engagement across the enterprise.