Personalisation

How the beleaguered High-street can out-innovate the digital world... by Maarten Ectors

The High-street is going through a tough period. We are moving from an analogue world to a digital world. If you sell clothes, food or other commodity products on the high-street and you are being threatened by the digital world, what can you do?

1) Don't try to be a better Amazon

Ibiza to the Norfolk Broads via W1 - opportunities and challenges facing the travel industry by Ian Buttery

With hotel chains now partnering with Amazon to offer a “personal concierge” by providing Echo devices in some selected hotel rooms, and travellers having the ability to book flights through voice enabled Google search, the typical reaction of travel organisations is to partner with these technology giants in order to further promote their own brand.  

A Wider Perspective with Google

Our technology and devices are becoming increasingly interconnected, creating the Internet of Things (IoT), but our interaction is no longer device bound it involves a substantial amount of voice interaction, which has created what Google refers to as the 'ambient internet'.

Our partners IQPC and TEX have conducted an interview around the ambient internet and the future of technology with Google's Director of Strategy and Operations, Craig Fenton.

Our Top Tips and Takeaways from this interview: