Personalisation

Welcome to the new era of hyper-personalisation.

In this report, written by Jon Ingham, Director of the Strategic HR Academy, and brought to you by HRZone in association with UKG, we explore everything you need to know about hyper-personalisation and how companies can succeed in this new climate.

Customisation and personalisation are no longer enough in the shift towards more people-centric organisations. We need to uncover new ways of bolstering the employee experience while becoming much more attuned to the needs and lives of individual workers.

The High-street is going through a tough period. We are moving from an analogue world to a digital world. If you sell clothes, food or other commodity products on the high-street and you are being threatened by the digital world, what can you do?

1) Don't try to be a better Amazon

With hotel chains now partnering with Amazon to offer a “personal concierge” by providing Echo devices in some selected hotel rooms, and travellers having the ability to book flights through voice enabled Google search, the typical reaction of travel organisations is to partner with these technology giants in order to further promote their own brand.  

Our technology and devices are becoming increasingly interconnected, creating the Internet of Things (IoT), but our interaction is no longer device bound it involves a substantial amount of voice interaction, which has created what Google refers to as the 'ambient internet'.

Our partners IQPC and TEX have conducted an interview around the ambient internet and the future of technology with Google's Director of Strategy and Operations, Craig Fenton.

Our Top Tips and Takeaways from this interview: