How to use free-text data to get inside the heads and hearts of employees.
Unstructured data is where the answers live.
Unstructured data can provide deep insight into what’s really happening within an organization. Consider employee surveys. Open-ended, free-text responses provide richer detail than answers to rating-scale style questions. While enterprise companies have no shortage of this data (80% of organizational data tends to be unstructured), it’s been hard to analyze and work with—until now.