market insights

Brand modernisation, candidate inclusivity and how workplaces are changing

News broke this week of one of the world’s most recognisable brands changing a long-held hiring rule. 

This shift in employee expectation both opens up new markets of candidate opportunity and asks its customers to challenge long-held biases and beliefs of what that brand should “look” like. 

It was, of course, the news that Virgin Airways are letting people with visible tattoos become cabin crew.