Learning

Leandro Guerra, Head of Data Science and Analytics Platforms – EMEA at Experian, discusses how the technology will lead to more accurate assessments of customers

Machine Learning models can unlock the ability to deliver predictive models with enhanced predictive power for creditworthiness, affordability, and fraud assessments.

Businesses that are not using or planning to use Machine Learning (ML) based models are leaving money on the table. The question is: why?

Research shows we are conditioned to think negatively 70% of the time – largely in ways that express our fears; something we don’t want or are actively trying to avoid.

As we leap further into an uncertain world – forever changed by jittery markets, rapid digital transformation, disruption, hyper-competitive marketplaces, shifting cultural landscapes, and the end of the ‘job for life’ – it’s only natural to be daunted by our own position in the evolving workplace.

Our partner getAbstract, has released a whitepaper on their customer success story - Imperial brands.

About Imperial Brands

Imperial Brands PLC is a global consumer organization headquartered in Bristol, UK. It is the fourth largest international tobacco company in the world, operating across 120 markets. Imperial Brands employs thousands of people worldwide.