Goals

You start with end in mind and work backwards to establish the steps that you need to complete that will take you from A to B. It’s something that most of us will have done at some point in our lives. If you want to move house, refit a bathroom or board a plane, you have to work out what you need to do and then the steps required to do it. This is a great example of tactical planning and we do it every day.

But do we apply the same process to our strategic goals?

Technology has given us the ability to measure everything, and we’ve become hooked like addicts.  Is all this measuring helping us or hurting us?  The paradox in measuring is that you can see measured improvement when you stop measuring.  But how will you know?