When Netflix, Adobe, and Google refused to do annual performance reviews of its associates, HR traditionalists dismissed it as a fashionable trend that could only be applied in start ups or high tech firms.
But then, some of the worlds largest and oldest corporations began to follow suit. Intrigue turned into a global transformation when high performance driven organizations such as GE, SAP, Cigna Health Insurance, Accenture, Microsoft, Morgan Stanley, Goldman Sachs and Deloitte have ditched "one size fits all" annual performance rating scales.
Although most organizations and management understand the need for Employee Engagement, most still struggle to create it.
Why is that?
Well in most cases it is simply down to the fact that it is still viewed as a Management and/or Human Resources function....or burden depending on where you stand.
The old (and very time-consuming) method of seeking staff feedback via a lengthy opinion survey and then digging through all the data looking for a golden nugget is still widely used and seen as the only option in many circles.