End-user experience

Digital Transformation impacting Customer Journey by Sandeep Raut

Digital Transformation is omnipresent. It has already been changing our behaviour as human beings.

More than ever, Customer expectations matter.  Don't like that app that you just downloaded?  You can give it a bad review.  No response from the developers means lost customers, or worse, going out of business. Such a bad customer experience posted on Twitter, Facebook and various other social media channels can be very detrimental to your brand.