Have you ever said a word so many times it begins to sound a bit weird? It’s known as ‘semantic satiation’ and happens when the person saying the word suddenly loses all sense of its meaning. It’s a peculiar phenomenon and one that happens, I believe, to the word ‘Digital’ for so many reasons.
Your organisation will likely have a digital transformation strategy in place and backed up by a digital leadership team and even a digital programme to make it all happen. ‘But’, you may wonder, ‘what is this ‘Digital’ thing and why does it require transformation’?