In 2011 we founded a company that was born out of our customers' challenges. It was the early years of true enterprise cloud software, and we were a Systems Integrator. We implemented other vendors SaaS technologies, and we were pretty good at it. We delivered to scope and proudly pushed customer projects live, on time and on budget. Regardless, we had one consistent theme that would affect all customers, 'challenges with adoption.' But that's impossible.