Digital

How To Use Content Marketing To Drive Traffic, Build Trust And Grow your business.

Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.

There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.

Future Strategies in Engineering Quality with James Vignoles (Part 2)

Within part 2 of this discussion around ‘QA and Digital Transformation’ in partnership with a1qa, James Vignoles (Director of QA - Labs at Sophos Ltd), discusses what an optimised testing infrastructure looks like. 

According to James, an optimised testing infrastructure needs to be easy and frictionless. There are 3 key areas that organisations need to look at: