Design thinking has become a familiar concept in the business world with more and more companies adopting this approach to improve innovation and drive change. Yet, there appear to be some misconceptions about design thinking. So, let’s clear up a few of these misconceptions:
What is Design Thinking? One of the challenges with introducing the concept of design thinking is that this concept does not have one agreed upon definition. Depending on the source you consult the definition defers slightly and the concept can be a bit elusive to understand. In an attempt to address this, I consulted 164 pieces of scholarly and popular literature on the topic to arrive at a short description of the concept. Below is how I answer the question, what is design thinking?