Customer

Data's Future is Now: Unlocking Growth Strategies for Telcos

A recent study by Forrester Research, commissioned by Experian, has identified the critical challenges for Telecommunication Operators (Telcos) in the face of the pandemic and growing digitisation of customer interaction. It appears that most Telcos have a clear understanding of what these challenges are and which measures they would like to take to tackle them. They are aiming to use new technologies and alternative sets of data to ensure a smooth customer journey, prevent fraud and improve efficiency.

Tea For Two? Twinings Ovaltine And SAP Partner To Develop The Perfect Blend Of Customer Experience, Personalisation And Reduced IT Complexity

London, UK – SAP SE (NYSE: SAP) today announces that Twinings Ovaltine, one of the world’s most iconic tea brands, has selected SAP to lead its transformation programme as it looks at ways it can better engage with its customers while ensuring supply-chain reliability and operational efficiency.

Asda Selects RISE With SAP As Future Digital Platform To Deliver Better Customer Experience And Supply Chain Efficiencies

London, UK – December 15, 2021 – SAP SE (NYSE: SAP) today announces that the UK’s third largest supermarket chain, Asda, has expanded its strategic partnership by choosing RISE with SAP S/4HANA on Microsoft Azure as the Digital Core for its future platform, supported by SAP Business Technology Platform and SAP Ariba solutions to digi

The Customer Is Always Right – If You Know Who They Are…!! by David Beckham

My esteemed colleague Adrian Reed put a fascinating post on his blog this week regarding thinking beyond customer journey maps which was a great read for two reasons; first, it was a good provocation for anyone doing journey mapping (I particularly liked the concept of ‘service’ journeys and secondly because I was running a mentoring group that very afternoon and had not got anything to hand. Once I’d read Adrian’s article I knew I had a topic!