Behaviour change

Behavioural Change Using Design Thinking by Khairul Anwar

Innovation is a tricky business. It is tricky because you are NOT going to get it right the first time. Yes, it upsets a lot of people in the quality and production departments. It boils the blood of the financial controllers and accountants. Innovation also going to frustrate your marketing department because of the changing consumers mind. Typical change management framework and processes might have to change, as well.

Will GDPR Give Rise to A New Kind Of Customer Intimacy? by Deepthi Rajan

Photo by Cory Bouthillette on Unsplash

In August 2017, India’s highest judicial office, The Supreme Court, upheld the right to privacy as a fundamental right of the country’s citizens. In an era, where data is easily disseminated through a wide array of physical and digital channels, we often end up losing control of the very resource that we created and one that defines us in myriad ways.