Behaviour change

Will GDPR Give Rise to A New Kind Of Customer Intimacy? by Deepthi Rajan

Photo by Cory Bouthillette on Unsplash

In August 2017, India’s highest judicial office, The Supreme Court, upheld the right to privacy as a fundamental right of the country’s citizens. In an era, where data is easily disseminated through a wide array of physical and digital channels, we often end up losing control of the very resource that we created and one that defines us in myriad ways.