Pareto's Flaw - 80:20 works… until it doesn't. What next?

Pareto's Flaw - 80:20 works… until it doesn't. What next?
Thursday, 19 May, 2022 - 18:00 to 20:00

The science of sales is not as black and white as we used to work by.

If our business is built on the outcome that 80% of our sales come from 20% of our staff, then what happens when those numbers don’t align anymore? 

The modern customer has evolved their expectations with a refreshed approach as part of their purchasing journey, one of which can only be improved by organisations that are tech-enabled. 

If the customer journey has become technologically enhanced, then why are we not putting the same levels of investment into our pre-sales journeys internally? Enabling our sales teams is a pivotal part of that buyer experience as integrating technology can help to facilitate them staying competitive and moving ahead in a competitive market.

How can we use technology throughout our sales journey to not just facilitate but propel our sales teams and have a positive impact on our organisational pipeline? How can you up-skill your underperforming reps? What methods of training are working and not working? Where will technological advancements like AI have the most impact?

Join fellow leaders for this intimate discussion, in partnership with Mindtickle, around the effective use of data to drive sales. The conversation will be open, interactive and follow the below agenda points:

  • How much focus is taken by the data in the CRM during the sales process Vs. the manager to rep conversations?
  • What technology has had, or would have the largest potential impact on your sales pipeline? At what stage(s)?
  • What's in it for sales? How to avoid yet another failed project.


The BTN team is delighted to host an exclusive roundtable at the Bloomsbury Hotel in Central London, partnering with Mindtickle, the market-leading sales readiness platform.

About Mindtickle

Mindtickle is the market-leading sales readiness platform for onboarding, coaching and ongoing readiness, helping revenue leaders at world-class companies grow revenue by increasing knowledge, understanding ideal sales behaviours, and adapting to change. Mindtickle is used globally to enable measurement and management of programs, quantifying the impact and growing knowledge and skills, and is recognised as a market leader by top industry analysts and is ranked by G2 as the #1 enterprise software product and #5 sales software product.