What is Digital Transformation? by Chris Micklethwaite

What is Digital Transformation? by Chris Micklethwaite

In this exclusive video for The BTN, Chris Micklethwaite (Founder at 3PointsDIGITAL) discusses what is digital and digital transformation.

Chris begins explaining where the word ‘digital’ stems from and how it came to be used in the manner it is today, defining digital as ‘a convergence of technology and people’. He considers how digital technology is integrated into our daily lives and how it works in a business sense, which brings him to discuss transformation. He continues into digital transformation within ‘digital native’ organisations and how it differs from traditional businesses.


With a career in digital leadership for major established businesses, Chris believes that to survive and grow in the digital world, to deal with the threat of disruption, and to capitalise on the opportunity, traditional businesses have to fundamentally change how they operate. It is possible to learn from the new breed of businesses - the digital natives - and begin to behave like them. Having been a CIO and leader of multiple digital transformations, Chris founded 3POINTSDIGITAL to help organisations focus on and balance the three points of digital: customer value, business benefit and technology opportunity. Having worked with many diverse organisations from startups to FTSE100 companies, Chris and the 3PD team have a unique cross-industry view of digital transformation, and what it takes to be successful.

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