In this exclusive video for The BTN, Chris Micklethwaite (Founder at 3PointsDIGITAL) discusses digitally native companies.
Chris begins by discussing how digitally native organisations like Google, Spotify and Amazon, began predominantly focusing on the technology and generating business from there, compared to traditional businesses which focus on a more transactional relationship between technology and business. He discusses how digitally native businesses have a different culture to others, understanding the importance of learning and experimenting with the system to improve customer experience. Chris highlights some lessons we can learn from digitally native businesses to improve efficiency, business processes and customer experience.
With a career in digital leadership for major established businesses, Chris believes that to survive and grow in the digital world, to deal with the threat of disruption, and to capitalise on the opportunity, traditional businesses have to fundamentally change how they operate. It is possible to learn from the new breed of businesses - the digital natives - and begin to behave like them. Having been a CIO and leader of multiple digital transformations, Chris founded 3POINTSDIGITAL to help organisations focus on and balance the three points of digital: customer value, business benefit and technology opportunity. Having worked with many diverse organisations from startups to FTSE100 companies, Chris and the 3PD team have a unique cross-industry view of digital transformation, and what it takes to be successful.