Corporate Social Identity as a Business Tool: Using Social Identity to Achieve Strategy by Paul Teuton

In the latest video for the BTN, as part of our partnership with the Association for Business Psychology (ABP), Paul Teuton (Senior Principal at Daggerwing Group) speaks about his recent ABP award win in 'Excellence in Employee Engagement'.

After achieving 2 star Best Companies Status, Paul's client wanted to protect the essence of what was great about themselves as a small company yet enabling them to have the ability to expand globally based on their success. Paul discusses how the work alongside the clients' CEO, COO & Head of HR to discover what exactly needed to be done to find out what their core identity was.

Analysis into which particular psychological methodologies are showcased before Paul looks into the legacy of the work and finally any tips that he would give to aspiring psychologists who want to undertake a piece of work which is similar.


Paul is a Senior Principal at Daggerwing Group, a global management consultancy helping executives accelerate growth by optimising the intersection of business goals, customer needs, and employee experience.

With over 20 years of experience, Paul is an occupational psychologist and has been engaged in business consultancy roles since 1997.

Former employers include PwC, SAIC, and IBM where he has performed a blend of consulting, management, and thought leadership roles. Paul’s breadth of expertise includes organization and business model design, strategy communications and engagement, restructuring and outsourcing communications, merger integration, culture change, employer branding, and business transformation programs.

Paul’s background includes an MSc in Occupational Psychology from the University of Hertfordshire and a BSc in Psychology from the University of Dundee.