The top 3 success factors for approaching digital transformation by Chris Micklethwaite

What are the top 3 success factors in approaching digital transformation? by Chris Micklethwaite

In this exclusive video for The BTN, Chris Micklethwaite (Founder at 3PointsDIGITAL) discusses the three mains success factors for how to approach digital transformation.

Chris begins by discussing the importance of board support for technology and digital transformation, with the understanding of the threat and pressure that the organisation could face. He continues to look at the importance of people and skills, with customer understanding underpinning the transformation. Finally, he looks at the typical short-term-ism that organisations take when looking at transformation projects and how the project led approach means organisations are no longer adaptable to new technology and software.


With a career in digital leadership for major established businesses, Chris believes that to survive and grow in the digital world, to deal with the threat of disruption, and to capitalise on the opportunity, traditional businesses have to fundamentally change how they operate. It is possible to learn from the new breed of businesses - the digital natives - and begin to behave like them. Having been a CIO and leader of multiple digital transformations, Chris founded 3POINTSDIGITAL to help organisations focus on and balance the three points of digital: customer value, business benefit and technology opportunity. Having worked with many diverse organisations from startups to FTSE100 companies, Chris and the 3PD team have a unique cross-industry view of digital transformation, and what it takes to be successful.