Shaping a Digital Strategy by Chris Micklethwaite

Shaping a Digital Strategy by Chris Micklethwaite

In this exclusive video for The BTN, Chris Micklethwaite (Founder at 3PointsDIGITAL) discusses how to create a digital strategy.

Chris begins by discussing how approaching digital strategy can be difficult. He considers the influence of external influences and industry business models on strategy development and how any change in these or consumer attitude can affect the business and the strategy. He emphasises the importance of emerging technology, like machine learning and AI, to meet the customer expectations. Chris continues to explain the importance of understanding the organisation's internal operations and opportunities and establishing what your organisation can or can’t do. Finally, Chris looks at the importance of embedding the strategy correctly for digital transformation success.


With a career in digital leadership for major established businesses, Chris believes that to survive and grow in the digital world, to deal with the threat of disruption, and to capitalise on the opportunity, traditional businesses have to fundamentally change how they operate. It is possible to learn from the new breed of businesses - the digital natives - and begin to behave like them. Having been a CIO and leader of multiple digital transformations, Chris founded 3POINTSDIGITAL to help organisations focus on and balance the three points of digital: customer value, business benefit and technology opportunity. Having worked with many diverse organisations from startups to FTSE100 companies, Chris and the 3PD team have a unique cross-industry view of digital transformation, and what it takes to be successful.

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