In this exclusive video for the TTN, Alexander Thomas looks at Personalisation of the User Experience.
"To Each Their Own Internet - Personalising Everybody's User Experience Individually"
Alexander begins his video with the reasoning behind personalising your user's web experience, then he moves on to who would be interested and the progression of personalisation within a web environment. Alexander also analyses the concerns of personalisation and why every site hasn't included personalisation at the forefront of their strategy.
Alexander Thomas is a seasoned full-stack web developer with more than 15 years of experience in designing and implementing maintainable, modular and scalable applications for the Internet. He has worked as Technical Director / CTO for several companies and has successfully built up an own venture.
Currently, he is working as a freelancer supporting e-Commerce companies by developing a sustainable and innovative infrastructure for automated recommendations and analytics.
Apart from writing code Alexander is very interested in empowering people, which is one of the reasons why he holds lectures at the Beuth University in Berlin.