Videos 1 min read

Communicating with a Diverse, Deskless Workforce with Bob Cotton OBE – EiL 2019 Highlights – EiL 2019

Bob discussed some of the challenges facing organisations at the moment when it comes to anticipating the future of work, focusing on the importance of changing your approach and target demographic for the modern workforce, whilst also looking at the role of technology.

In this clip, Bob looks back on the key lessons he’s learnt from leaders he’s worked with throughout his career. These briefly cover clear company values, teams and skills, moral dimension and gaining work experience in other countries.

Bio

After being one of the first people to ever graduate with a degree in Hotel Management, Bob spent the first 5 years of his career working in the car industry and looking after food services for Ford, Chrysler, British Leyland and their 60k-200k employees. He then moved to Gardner Merchant where, for the next 25 years, he saw the growth of the company to their management buyout in 1994 and their expansion to 19 countries around the world. Since then, he has been appointed chief executive of the British Hospitality Association (BHA), Chairman of the Tourism Alliance and Chairman of Hospitality Action. He also received an OBE for his services to the tourism and hospitality industry.

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