Well, this statement is true for Disney, Nestle, Apple, Amazon and other leaders as they focused mostly on the customer/user experience.
Digital Transformation is in almost every c-level magazine, blog and whitepaper, and executives do not want someone coming in and disrupting their business.
If you want to reap the rewards of the digital revolution, a smooth, easy and positive user experience is vital.
People may not be getting technically proficient, but they have become more comfortable using their smartphones to download music, find the nearest movie theatre or pay for purchases. This raises the bar for user experience.
Today organizations are adopting Mobility, Analytics and Internet of Things for Digital. However, solutions, which are not intuitive, responsive and social, do not have a place in customer’s list. So it becomes appropriate for companies to get into the user experience space.
A UX design can supercharge productivity, add immense value to customer interactions, and help employees love their jobs.
It is extremely important to do an accurate analysis of users and their needs by conducting surveys and workshops to design the UX.
Here are six major criteria for UX design:
Easy to find: How easy it is to find a site or application
Ease of use: How easy it is to use the site or application, how easy to learn
Easy to access: How easy it is to access the site or application, easy to understand, easy to reach
Usefulness: How useful the features and functions are and they meet my needs
Elements of desirability: Will make users like the product’s looks and feel and visual appeal
Credibility: How much users trust the site or application, creating the overall brand experience
Overall UX design should have short navigation steps so users require very few clicks to get the information they want. It should be based on responsive web designs so application maintain full functionality, usability and appeal on different browsers and screens from desktop to laptops to tablets to smartphones.
Once you have applied these criteria it is also important to measure the results, for future course correction. One initial KPI is user adoption rates, which should be higher than 60%.
The great user interface makes the experience better, transactions easier, decision making simple and cuts down the operational costs.
It is the deciding factor for keeping/losing or successfully engaging a customer.
Sandeep Raut is Founder and CEO at Going Digital, where he helps set up vision, digital transformation strategy, digital maturity audit, customer journey mapping, and multi-year digital transformation roadmap. He is ranked in top 10 global influencers and thought leaders in Digital Transformation.