Digital transformation is something that has become a common buzzword within the business community, but what does it mean? At its core, digital transformation is about using new technologies and innovative methods to improve the way your company operates and interacts with customers. While this may sound simple on paper, actually making these changes can be quite difficult.
In today's digital economy, the role of leadership is changing. In addition to being strategic, visionary leaders, they now have to be digitally savvy as well. And this means being able to lead their organizations through digital transformation. It involves a lot more than simply digitizing existing business practices and processes – although that's a good start. For businesses to succeed in the digital economy, they need to reevaluate their core operations and even their entire value proposition.
Leadership plays a huge role in Digital Transformation. If you want to stay ahead of the game, you need to be constantly innovating and creating new ways to solve problems that weren’t there before. That means thinking outside the box, stepping into uncharted territory, and constantly learning from your mistakes.
CEOs who are constantly learning are often better equipped than their competition to take advantage of breakthrough technologies like artificial intelligence (AI), Automation, Augmented Reality (AR), Virtual Reality (VR), Blockchain technology, Cryptocurrency, and much more.
Digital Transformation has changed the way businesses are run. It is not only about technology but also about leadership, management, and changes in organizational culture.
With many organizations embracing digital transformation as a strategic priority for 2021, there are several questions to be answered:
What role does leadership play in Digital Transformation?
What type of leaders should an organization look for?
Is there a paradigm shift involved?
Can an executive be effective in this role or do they need specific skills and knowledge?
How does one handle cultural change within their organization, especially when employees who have been with the company for decades are now being asked to change their processes?
The biggest challenge for leaders of any organization is to make their digital transformation successful. A successful digital transformation will help businesses overcome the challenges that they face in today’s marketplace, and win over new customers by providing them with better products and services.
Digital transformation isn’t just about being on social media or creating a mobile app. It’s about using technology to provide solutions for problems that have been created by technological change, so it can be a difficult concept for business leaders to understand.
Leaders need a strategy if they want their digital transformation to succeed.
Here are 4 steps to success:
1. Communicate the proper vision to all the employees so they get actively involved
2. Assess the current digital maturity of the organization
3. Conduct the customer journey mapping workshop to identify friction points for each customer interaction and to ensure digital is an outside-in approach
4. Execute Roadmap initiatives based on the business priority & customer experience impact.
In today’s world, digital transformation is a requirement. Leaders must understand the benefits of this shift and how to leverage technology to transform their organization into one that can reach its full potential.
To learn more about Digital Transformation and how you can use it to improve your business, connect with us today.
Sandeep Raut is Founder and CEO at Going Digital, where he helps set up vision, digital transformation strategy, digital maturity audit, customer journey mapping, and multi-year digital transformation roadmap. He is ranked in top 10 global influencers and thought leaders in Digital Transformation.