Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.
There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.
If your website isn’t converting new visitors into leads or customers, or if your social media pages aren’t growing in followers and engagement, then something is wrong with the strategy you’re using. More than half of marketers say that content marketing has become more important to them over the past year.
The key to effective content marketing is creating content that people want to read and share on their own channels.
Companies that want to succeed in Content Marketing should focus on creating content that is relevant and useful for their target audience. This is the only way to connect with the people who would like to read your blog posts, share them on social media, and buy your products.
A great way to generate more leads is with an email list. You can use that list to send out promotional emails and newsletters informing your followers of new products, services, and promotions. However, just having a list isn’t enough. If you want to see results from your email marketing campaign, you need engaging content for people to read and click on in order to build an email database.
You can offer a free email course on your business niche. Content marketing is the best way to do this.
Adopting Digital is a great way of doing Content Marketing by publishing informative and interesting content on your website, blogs and social media channels. One factor which makes this different from other marketing strategies is that it helps you stand out from the crowd of brands and businesses online.
Remember, Do just follow a conversational & friendly approach. Don’t do spam activities,
Make sure you narrate the content in the storytelling format. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode.
As you can see, it’s not difficult to get started with content marketing. By using some of these strategies and techniques, you can build your brand and increase your sales.
The Going Digital team has been practicing this strategy since we started our company and we also teach it in our Digital Marketing Masterclass & Business workshops. We would love to help you take the next step toward becoming a digital marketing success story.
Get in touch today for more information!
Sandeep Raut is Founder and CEO at Going Digital, where he helps set up vision, digital transformation strategy, digital maturity audit, customer journey mapping, and multi-year digital transformation roadmap. He is ranked in top 10 global influencers and thought leaders in Digital Transformation.