The world is full of the buzz around big data. It is hard to miss it and miss the huge promises being made around the potential. Fact-based decision making is at the heart of professional management. Hundreds of thousands if not millions of analysts are crunching numbers to impress, gain insight and find those elusive gold nuggets. Unfortunately, the wind is often taken out of their sails through the trials and tribulations of trying to get the baseline and core numbers right. Many good data initiatives break down or are never started because people are daunted by the difficulty of getting the base data in place…
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Part two on this topic to follow …
